Toques et Clochers Wine Auction Sells Barrel on Twitter

The commissaire priseur closed the bidding and announced that the barrel had been won by… Twitter? Did I hear that right? So I approached the Dutchman who claims to have been bidding on behalf of Twitter and by golly, I did hear right.

Gilles Faëlens explains how Bacchantes represented Twitter-ers at the auction:

Basically, they tweeted about Toques et Clochers, the famous wine auction that helps rennovate church towers in the sleepy south of France. The tweet said they’d be down in Limoux bidding on barrels and asked if anybody was interested in buying part of a barrel. The overwhelming response from Holland alone allowed them to buy an entire barrel, pre-sold. Nice!

This is a great story because Twitter-users are combining forces and using hyperspeed communication technology to participate in an event that is normally very exclusive. And they’re saving a part of our rural French landscape in the process. Way to go to tweeters.

@cunovanthoff is the actual Twitter account that roiled up all this support. But it’s hard to tell since he’s tweeting in Dutch.


I’ll follow up with more about Toques et Clochers 2010 VERY SOON.

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