Posts tagged: travel

Wine Tourism at the Grenache Symposium – Love that Languedoc

A subject that came up a lot at the Grenache Symposium was oenotourism, or wine tourism.  The idea is that tourism creates potential fans and potential ambassadors of your wine.  If there’s one thing better than somebody who drinks your wine, it’s somebody who gets all their friends to drink your wine too!

So there are two little clips I want to show.

In one clip, Reva K Singh discusses the possibility of creating a capital for Grenache.  By creating a sort of Ground Zero for Grenache, she can motivate her readership in India to travel to that capital with the specific goal of tasting delicious Grenache.

We talked about a lot of different areas that were viable candidates to be the “capital” of Grenache.  While I want to say it’s the Roussillon or Catalunya, I understand that we can’t hog all the glory in the Languedoc-Roussillon.  It might actually make more sense to favor an idea that the Mediterranean is the “capital” of Grenache.  Mediterranean vacations speak to people all over the world as a sort of luxurious vacation spot.  That high-profile can benefit the grape more than just saying the name of one city or one specific appellation like Chateauneuf du Pape.

Maybe this is a place for umbrella brands like Sud de France.  That name is a lot catchier than Languedoc and it encompasses a lot of the Mediterranean wine producing regions.  But then maybe it would alienate our friends in the Priorat and other Grenache producers who don’t consider themselves French.

I wonder if Australians, Americans, South Africa and everybody else producing delicious Grenache far from the Mediterranean would be okay with this idea.

Then Robert Joseph had an interesting bit to say about the lack of well-developed wine tourism in France.  And this hits home.  We really have a responsibility to set up an infrastructure for tourists who want to come to our country and taste wine.  It’s our responsibility!  I might translate this into French, because it will do more good in French than in English.

But anyway, Joseph talks about how French wine tourism is lacking and how we can learn a lot by observing Lafitte’s efforts in China. There’s money and power in tourism.  It could be a major source of income for winemakers in the near future.

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Visiting Mas Daumas Gassac with Aimé Guibert – Love that Languedoc Ep 18

Thanks for all your patience, Anglophones. I finally edited down the video from my visit with Aime Guibert AND I subtitled it. Some of the subtitles pass by a little bit too quickly, but you can use that pause button to your heart’s content (or watch it a hundred times). I think Aimé is just a fascinating character and I hope the edited down version retains all the charm, humor and tragedy of the original unedited footage of our Daumas Gassac tasting.

You should also note that I take some liberties in the translations. “Ils n’en ont rien à foutre” is somewhere between “They don’t give a shit” and “They don’t give a fuck.” I went with my gut, and my gut was being especially lewd.

Now, our car ride with Aimé was very fun, but we also had a treat waiting for us in the winery where we did a tasting of three Mas Daumas Gassac wines. These are wines that are very hard to taste so young, but very interesting. Over all, I was impressed but I really want to see where the wines go in ten years or so. I guess that’s kind of the magic of Daumas Gassac. Aimé Guibert was one of the first pioneers with the guts to say he could make a vin de pays de l’Herault that was good enough to make people cellar it for at least a decade. Enjoy!

The wines:
Mas Daumas Gassac Rosé Frizant 2008, Mas de Daumas Gassac, Vin de Pays de l’Herault
Mas Daumas Gassac Blanc 2008, Mas de Daumas Gassac, Vin de Pays de l’Herault
Mas Daumas Gassac Rouge 2007, Mas de Daumas Gassac, Vin de Pays de l’Herault

A note on pricing: Gassac is suprisingly affordable if you buy it ahead of time. They make amazing prices for their futures. Whereas, waiting for it to appear in stores, you’ll typically pay upwards of 80 Euros. At the futures prices, you are getting amazing bang for your buck. Another thing… I got some sticker shock from that bubbly rosé at 12€. Not unreasonably priced, but it’s a playful wine and a serious price. Surprised me a tiny bit. But the red and white at the futures prices! Those are awesome.

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What is Love that Languedoc?

“Love That Languedoc” Introduction English from Ryan O’Connell on Vimeo.

Welcome to Love that Languedoc!  I grew up in the United States, but my family moved to France in 2005 when I was 19 years old.  My parents and I work on a vineyard in this gorgeous part of the world.  It’s amazing.

This website exists so that I can show you all the exciting things that happen in this region.  Like when Mr. Rogers brought you or your kids to the crayon factory, I will bring you throughout the Languedoc to meet all the wonderful people who live here.
Something great is happening every day in the Languedoc Roussillon, and it’s almost always wine-related.  It will be a pleasure to show you around!

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