It’s February and the Maison du Languedoc New York is bustling with life as the Sud de France staff set up a press conference. They’re announcing and explaining the Sud de France festival which will encourage restaurants, wine bars and other vendors to feature wines from the Languedoc Roussillon.
In the meantime, I’ve been running around Manhattan telling people about my own experiences in the south of France. Some presentations are very on-subject like my guest lectures at NYU’s School of Business. Other times I deviate a bit in the spirit of good fun. A few nights ago, I actually presented a history of American Prohibition at an event where the other speakers talked about crashing parties and attaching weaponized laser technology to sharks.
People have been asking me if I’m really promoting the Languedoc Roussillon or even wine at all. It’s true that more and more of my events seem to be only tangentially related to wine. But I know that this is the best way for me to reach people and to infect them with a love for the Languedoc Roussillon. Very few people want to hear an empty sales pitch. And as long as you give a good story and it IS tangentially related to wine, people walk away from a talk with a certain curiosity about the region and its winemakers.
Other events this week included pouring some Languedoc Roussillon wines at the Cornell Club as part of Wendy Crispell’s educational and laid back tasting workshop. We also had a blast tasting the wines with cast and crew from a very successful Broadway show that will remain unnamed lest I get them in trouble. And a whole slough of other wine fun.
Later tonight I’ll be headed to Gary Vaynerchuk’s Sirius radio broadcast which is 8-10 EST. That should be a blast too and a great opportunity to talk about the Languedoc Roussillon and everybody’s efforts to promote the region.
Photos, videos, audio and such will come shortly. Just know that a lot of people in New York are talking about the Languedoc Roussillon!