I’m at the London International Wine Fair (LIWF) but my impressions from Day 1 leave me wondering if that L might also stand for Languedoc because we’re everywhere. We’re a big region and it feels right that we’re playing a more important role in conferences like this.
Obviously, the work of Sud de France showcases a lot of Languedoc Roussillon wines with a space as large as entire countries.
Also, I got a nice suprise in the space where I’m presenting, the Access Zone. It’s the only area offering free wifi to folks at the conference and it features a bunch of presentations about heightened customer interactivity, social media, etc. I helped kick things off in the morning with Oscar Quevedo, another winemaker who believes in the power of the Internet to market his wines as well as the wines of his friends and neighbors.
Then Gerard Bertrand himself showed up with like 12 people (old rugby habits?) to talk about a customized blending experience he did with some consumers of his wine. Video of this later if the sound came out okay.
And at the Naked Wine Tasting (not what it sounds like), Puech Haut got to the finals of a wine competition to see what wine at the fair was the nakedest. You’ll remember this winery from that killer Puech Haut party at ViniSud.
Also, the Wine Gang has a nice big space at the back of the conference, and they are showcasing a lot of wines from the south.
On day 2, I did some more wandering and I found my neighbor Ventenac Cabardes has a stand as well. So AOC Cabardes, my tiny appellation controlee which has less than 30 independent producers, has TWO wineries pouring their wine at the LIWF. Also pretty cool.
It made me very happy to see the Languedoc featured in so many ways at the fair. I’m more than a little jealous that we don’t have a blimp like the general France stand. But there’s always room for improvement before next year’s show.