In my Languedoc-centric recap of the London International Wine Fair, I mentioned that Gerard Bertrand and Thierry’s did a presentation in the Access Zone. Bertrand sat down with two people and explained the Tautavel blending process to them. They filmed that little session and then talked about it at the Access Zone.
Here is an edited version of that presentation put together by the same mad cats that produced my little video from the LIWF.
I feel like it would have been more fun to actually watch the blending session live rather than listen to them talk about how much fun it was, but I’m glad companies as big as Thierry’s are acknowledging that social media stuff can be good for business. I hope their foray into social media will not be a fleeting thing and that they will learn quickly and adapt to this environment. And that they’ll use the space to bring a lot of good attention to the Languedoc-Roussillon which houses some of their biggest winemakers like Gerard Bertrand and Val d’Orbieu.
I think what’s even more interesting than this presentation is the blogging initiative Thierry’s set up to promote their activities at the wine fair. They set loose a handful of bloggers who posted all sorts of little snippets throughout the LIWF. Again, hopefully their effort outlives this one event and they’ll keep on posting.
Edit: as I was publishing this post, Pieter who was one of the people involved in this Thierry’s presentation brought another video to my attention! It’s the actual blending session and arguably way better than the presentation about the blending session. But I can’t embed it so I guess just a link.