While the Universite de la Vigne et du Vin tries to bring challenging speakers to the area to make presentations in a somewhat academic format, the organizers also host follow-up events in a more casual format called “Buvons un coup ensemble”. Two events with the BUCE format are coming up this Friday, one for the Corbieres and one for the Minervois.
The theme is:
« Communiquer, vendre et réussir sur le Net
Concret, efficace et pas cher !!»
So, communication and online sales. I’ll try to keep my opinions entertaining and short. And the other speaker noted in the invitations is Francois Druel
The date is Friday January 20, 2012
The time is 9h30-13h30 for Corbieres at the CIVL in Narbonne
The time is 18h00-20h30 for Minervois at the Château St Jacques d’Albas in Laure-Minervois
The Wine Enthusiast, a leading Amercian wine magazine, recently named their European winery of the year for 2011. And the winery is Gerard Bertrand in the Languedoc Roussillon. I’ve been meaning to write about Gerard Bertrand for a while now, and this might be just the kick in the pants I needed.
The short version
A lot of the visitors to this site are skimming or looking for very specific information (pairing suggestions, tasting notes, etc.) so I have to put this up at the top of the page for the sake of clarity. This post is a story about getting to know Gerard Bertrand. It might get a little long winded, and the subject is complex. If you don’t want to read the whole thing, here’s the short version:
Gerard Bertrand is a complicated cookie. It’s easy to criticize him (his organization is so big that it makes a bigger target), but he’s actually a stand up guy. I had a relatively negative impression of him when I first came to the region, but I have really come around despite my prejudice against big business, economies of scale, and government subsidies. I still don’t know him very well, but I think he’s good people.
Now that’s a super simplified version. I really hope that readers will take a few minutes to read this whole article. Because regions like the Languedoc Roussillon are being shaped every day by a handful of people like Bertrand.
Obviously, it takes the communal work of every grape-grower and winemaker in the region to make the Languedoc Roussillon run. But there are a few point men (and point women) who lead the charge in their own ways and act as poster children for the entire region.
After spending a few hours with Gerard Bertrand, I feel like people don’t give him enough credit for being a good guy. They give him credit for being a keen business man, or a shrewd investor, a good schmoozer, and lots of other things, but I don’t think many people ever tried to convince me that he’s just a nice person.
So that’s what this is about.
Gerard Bertrand’s Reptuation
Here’s the excerpt from the Wine Enthusiast:
European Winery of the Year
Gérard Bertrand, Gérard Bertrand
Both landowner and partner of the best winegrowers in the South of France, Gérard Bertrand manages over 325 hectares of vineyards across varying Languedoc terroirs. He fully understands the movement toward expressive, well-balanced and elegant wines that remain accessible and affordable.
When I first came to the region, this was exactly the kind of award I’d expect Bertrand to receive. Last year, it went to the Portuguese winery responsible for Mateus. And in a three line bio of the man, you mention he’s got over 300 hectares around the region, maybe with a qualifier like “accessible and affordable” (which is sometimes a euphemism for “sells to supermarkets”).
And the first few times I ran into Gerard Bertrand, it was at trade fairs (ViniSud 2009 and LIWF 2010). In both situations the retired rugby legend was wearing a suit (which might have emphasized his height and gaunt frame to make him look more than a little imposing). He seemed a little curt with the people around him. I mistook this for self-importance, and I projected a lot onto the man because of assumptions I tend to make about large scale producers. I was always willing to admit that his wine was solid, but I never really gave the guy a chance.
I visited Cigalus, his flagship biodynamic estate, and enjoyed a Bertrand-guided tour. It was neat hearing him talk about the vineyard and his operations. Here’s a short clip where he talks about long term changes in the wine world and the generational time scale of winemaking:
Hearing him talk about perspective and patience started to convince me that he might be a lot cooler than I originally thought. But at the same time, these kind of tours are often put-on. I wasn’t 100% convinced yet that he was being genuine.
The real Gérard Bertrand
At the jazz fest Bertrand promotes on his primary vineyard, l’Hospitalet, I got to spend more time with him. And I saw a totally different side of the man. He was laid back and in his element. A serious but friendly man who clearly enjoyed sharing a nice moment with the people around him.
The only thing I posted from the jazz fest was a helicopter ride over the Corbieres and Massif de la Clape. Admittedly, that is very bling bling. And it’s very generous of him to fly me around like that. But that is not what I’m referring to when I talk about sharing. At dinner, he had old neighbors around the table, other winemakers, silly American winemake/bloggers, and so on. He wasn’t just automatically fulfilling the functions of a host. He was hanging out with his neighbors. And he was being really nice to everybody. And really honest too. There were some moments of frightening intimacy in the conversation.
There was one point when Gérard talked about the fires that had ravaged the Massif de la Clape in recent years. This is probably worthy of its own post, but I’ll explain briefly that grape vines play an important role in stopping the spread of fires on the Mediterranean coast. Bertrand advocates planting more vines on the Massif de la Clape as a way to limit the destructive fires we saw in 2010. You should have seen the look on his face when he talked about that 2010 fire. He spoke of the smell of burning leather and smoke as he and his friends ran up and down the massif trying to steer the fire away from a nearby village. Okay, this is starting to sound like an Ayn Rand novel. But maybe that’s appropriate.
I don’t know if this post achieved what I want it to. I don’t want to pretend Gerard Bertrand is my hero or that he is going to save the Languedoc. I just wanted to explain how I was skeptical about his character and it turned out he’s nice and seems like he has very good intentions. We actually have a lot in common and I feel pretty bad that it took me several years to get to know him a little. And I’m not important enough to name him European Winery of the Year like the Wine Enthusiast did. But maybe what I can do on this blog is tell you that he’s a stand up guy. I’m happy that he’s one of the point men for the entire region.
November 10, 2011 is Languedoc Day and a lot of people are looking for some basic information about the region.
Love that #Languedoc Day
This website is devoted to a beautiful stretch of wine country on the Mediterranean coast of the south of France. It’s called the Languedoc. It’s sun-drenched, hilly and has some really amazing landscapes. It’s perfect for winemaking. That’s why humans have been making wine in this part of the world for thousands of years. Before we had fertilizers, drip irrigation, pH tests, and yeast cultures, people could grow deliciously ripe grapes, stick them in a clay amphora and make wine!
Today, this region is one of the largest wine producing regions on earth. And more and more winemakers like me are devoting themselves to produce quality wines. We hope to gain recognition for this region with our wines, and it’s really cool to see so much interest in Languedoc Day!
Here’s a little video I threw together. It was super windy outside so we went into the winery. But we can’t complain too much! That wind has protected our grapes from mildew and rot for thousands of years. Anyway, sorry you can’t see the fall colors on the vines.
The video is kind of rambly, but that’s me so get used to it.
I’m actually reminded of the very first video I made for this website. Why am I so obsessed with this region? What is it about the Languedoc that inspires people so much?
These are some of my favorite 2011 harvest photos from around the Languedoc Roussillon. In no particular order. Each photo links to the original site where you can find much more content. I encourage you to go and visit the region’s wonderful winemaking bloggers. And of course check out the fuller list of harvest updates I posted earlier or photos from 2010 harvest.
Mas de l’Ecriture – Grapes at harvest
Pech d’Andre – The last grenache grapes coming in
Clos Romain- Density measurements of young juice
Clos des Fées – Harvesters take a break in the Roussillon
Domaine la Rabidote – Photo of slate terroir
Les Vignerons de Maury – Dramatically lit wine chai
The Vigneron’s Wife – Portrait of a winemaker, Jerome